The Story Behind The Wheels
Branding
6 Strategies of Effective Press Release Marketing
03 months ago
There are no “secrets” per se to writing online press releases that grab attention — it’s all about following a step-by-step strategy. It’s a matter of identifying the different piece of a press release and then knowing how to most effectively execute each part.
Press Release
In many ways, a press release is similar to your car. There are several parts under the hood, and each must do its job effectively to propel your vehicle forward. The same is true with PR marketing. Your headline, summary, PR body, and call to action must each perform well to attract journalists, bloggers, customers, and the search engine spiders. With this in mind, we’ll share 6 strategies for writing successful press releases below.
#1 – Write An Enticing Title
Your title has two main jobs. First, it should improve the ranking ability of your press release in Google and the other major search engines. This is done by placing your primary keyword in the title, preferably as close to the beginning as possible.
The title’s second job is pull the reader into your press release. It should encourage her to read more about your company and products.
Be brief. Be direct. Resist the temptation to be too clever at the cost of being ambiguous.
#2 – Create A Summary That Leads The Reader
Don’t underestimate the influence of your summary. It functions like the onramp to a freeway. If it is written well, it will help your reader to gain momentum into the body of your press release.
Provide the most salient points of your news angle. Give the reader the key details of your story, your company’s role, and the reason the story is relevant. Your summary should continue the excitement created by your title.
#3 – Frontload The Body
One of the key writing tactics newspaper journalists learn early in their careers is to frontload their pieces. Rather than saving their best material for the end of their stories, they include it in the beginning. They realize readers’ attention is fleeting. It’s better to capture it upfront and keep it than to lose it and spend the rest of the piece hoping to regain it.
Even if your title and summary are perfect, you can still lose readers in the first paragraph of your press release’s body. Make the beginning strong by storing the “good stuff” upfront.
#4 – Edit And Condense
Editing makes your press releases easier to read. It removes the unnecessary details, sharpening your PRs and improving their clarity.
Few business owners can create a tightly written PR on their first attempt. The first draft may pour out easily, but contain bulky passages, semi-relevant quotes, and clunky phrasing. Editing shortens the piece and cleans it up, making it more appealing to journalists and bloggers.
#5 – Sell Your Company In The “About” Section
Consider the person who reads your PRs. If he or she is a journalist, there’s a good chance they read (or skim) several a day. If that’s the case, the content may begin to blur – similar to smelling a dozen perfumes, one after the other, during a single shopping visit.
Your PR’s “About” section is where you can stand apart from other businesses. Explain what your company sells and the unique position you occupy in your niche. Mention rewards or recognition you’ve received in the past. While you want to avoid sounding like a used car salesman, you do want to be clear about what your company does, and the brand you represent.
#6 – Focus On Facts, Not Hype
We mentioned earlier that many of the tactics used in other marketing efforts can be used successfully in your press releases. The principles are similar. This does not mean you should write your PRs in the same way you would write a sales letter. Both carry completely different tones.
Avoid hype, and rely on accurate information. Use comparisons to drive points home in new ways for your reader. For example, suppose you wanted to focus on the incidence rate of vehicular deaths in the U.S. Rather than saying 45,000 people die each year in automobile accidents, reword the statistic by comparing the number to a plane full of people dying each day.
Again, there are no secrets to writing engaging press releases. Focus on the individual parts of your PRs, and make each one as effective as possible.
Corporate Gifts Are Essential In Business
0One of the things you are going to notice about corporate gifts is that they have a long traditional in the business world. These gifts are designed to help build your business relations and they are essential for public relations as well. In fact, in many cases companies will consider who have given them gifts in the past to help determine who will get future business from them.
Before you simply go out and gifts, you will need to keep some basics in mind. What you are going to find is that in general, most companies are going to look at the concept behind the gift, rather than the overall cost of it. This can have a significant impact in this process.
Of course, what you are going to need to come up with will be how much you can afford in this process. This way, you stick with your own budget that you can afford and then determine what gifts you can give within the price range that you are going to be able to give. (more…)
Insulated Lunch Bags A Trend In Corporate Promotional Items
0
Insulated Lunch Bags
Insulated lunch bags are one of the most corporate exceptional promotional products and are especially wonderful for giving away at sporting events that have been sponsored by a company. The lunch bags can be used very effectively to bolster the company’s marketing campaign and to build a business brand. If you are holding a company picnic for your employees and their families, insulated lunch bags would be a great giveaway idea.
Insulated lunch bags are very popular and if you look all around you, you will see people carrying them. When you need to carry food and keep the food cold, an insulated lunch bag will come in handy. With this bag you can carry your food to anywhere you want to go. You can also carry your beverages or your favourite drink. It’s difficult to go wrong when you choose to promote with these bags because they are the perfect giveaway for themed corporate events such as company picnics, fundraisers or retreats.
When you use insulated lunch bags for corporate promotional campaigns, you can be sure that your brand will get maximum exposure. This is because the bags are durable and will be used for very long. This ensures that your company gets lots of visibility for a longer period of time. Because these bags can also be used for very many purposes, their functionality will ensure that your recipients, be they customers or employees, will find them to be very useful for their home and for other matters just as you find them useful in your business for promotions. (more…)
Offer Gift Cards This Holiday Season
0
Gift Cards
In order to be ready for the 2011 holiday season, you need to get your program set up as soon as possible. Ideally, you want to begin offering the cards for sale at the beginning of November. This gives customers a chance to see the display several times before the real holiday rush begins after Thanksgiving.
In order to be ready by November, you need to choose the color and design in September or early October and immediately have the cards printed. When your gift cards arrive mid-October, you will be ready to organize the displays in time for your November 1 sell-date. (more…)